Product & planning21 categories
Build a launch plan
Two weeks before a release, to find what nobody has picked up yet.
Build a launch plan for the release below. Cover, with an owner and a date for each item: 1. **Rollout mechanics**: flag, percentage, cohorts, and the criteria for each step up. 2. **Who must know before users do**: support, sales, success, docs, anyone on call. 3. **Communication**: in-product, email, release notes, and who writes each. 4. **What we watch** in the first hour, first day, first week, with the number that would trigger a rollback. 5. **The rollback plan**, including whether data written during the release can be reversed. 6. **The unglamorous items**: pricing, permissions, legal, accessibility, localisation, mobile. End with what is not covered because I did not give you enough information. Do not invent owners. The release:
Making it yours
- Paste your own material where the prompt asks for it. Everything above that line is instruction, not content.
- Delete any rule that does not apply to you. A shorter prompt that fits beats a thorough one that does not.
- If the answer comes back vague, add a line saying what you do not want. Constraints work better than encouragement.
Launch and comms. Getting a release out and told: launch plans, go / no-go, release notes, deprecations, post-launch retros.
Related prompts
Run a go / no-go checklistThe day before launch, when everyone assumes someone else checked.Announce that a feature is going awayRemoving something people use, and the announcement has to do the hard part.Write release notes people will actually readShipping a version and the changelog currently says "various improvements".Run a post-launch retrospectiveA week after shipping, while the details are still recoverable.One-line release noteA change that needs describing to users, not engineers.Release notes from a changelogA pile of merged changes that needs to become an announcement.
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