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Subject line and first sentence

An email that has to get opened and then acted on.

Mediumemailopenings
Write five subject lines for the email below, each with its matching first sentence. The ask must be visible without scrolling. No "quick question", no "touching base", nothing that could head any email. Then pick one and say who it is right for.

Email:

Making it yours

  • Paste your own material where the prompt asks for it. Everything above that line is instruction, not content.
  • Delete any rule that does not apply to you. A shorter prompt that fits beats a thorough one that does not.
  • If the answer comes back vague, add a line saying what you do not want. Constraints work better than encouragement.

Structure and flow. Order, openings, endings, headlines and the joins that hold a piece together.

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