Product & planning21 categories
Tear down a competitor's product
Understanding a rival properly, beyond "they have more features than us".
Analyse the competitor described below. 1. **Who they are built for**, inferred from their defaults, onboarding and pricing rather than their marketing copy. 2. **The bet they are making**: what they believe about the market that we may not. 3. **What they do genuinely better.** Be concrete and do not soften it. 4. **What they have deliberately chosen not to do**, and what that choice costs them. 5. **Where they are structurally weak**: things they cannot fix without breaking their own model, as opposed to things they simply have not built yet. This distinction matters most. 6. **What we should copy, what we should avoid, and what we should do differently on purpose.** Avoid feature-count comparisons. Mark anything you are inferring rather than observing. Competitor information:
Making it yours
- Paste your own material where the prompt asks for it. Everything above that line is instruction, not content.
- Delete any rule that does not apply to you. A shorter prompt that fits beats a thorough one that does not.
- If the answer comes back vague, add a line saying what you do not want. Constraints work better than encouragement.
Discovery and evidence. Checking the idea before you commit: research, feedback, competitors, risky assumptions, success metrics.
Related prompts
Define success metrics for this featureBefore you build, so you're not inventing a metric afterwards to look good.Find the riskiest assumptionBefore committing a quarter to a plan that rests on something untested.Design user interview questionsYou have five research calls booked and one chance to not lead the witness.Synthesise raw feedback into themesA pile of interview notes, survey answers or reviews and no pattern yet.Turn support tickets into product insightSupport volume is telling you something and nobody has read it as a whole.Riskiest assumption hereA plan that depends on something nobody has checked.
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