Product & planning21 categories
Design user interview questions
You have five research calls booked and one chance to not lead the witness.
Write a user interview guide for the topic below, for a 30 minute call. Rules: 1. Ask about past behaviour, not future intention. Replace every "would you" with a question about what they actually did. 2. No question may mention our idea or product until the final section. 3. Start broad, narrow later. Open with the last time they encountered the problem. 4. Include follow-up probes: what happened next, what did you do instead, how often, who else was involved. 5. Mark any question that is leading, and rewrite it. Output: warm-up, main sequence with probes, a short section for reactions if they raise our area themselves, and a close. Then list the three things I am hoping to hear, and warn me how I might unconsciously steer the conversation towards them. Topic and what I want to learn:
Making it yours
- Paste your own material where the prompt asks for it. Everything above that line is instruction, not content.
- Delete any rule that does not apply to you. A shorter prompt that fits beats a thorough one that does not.
- If the answer comes back vague, add a line saying what you do not want. Constraints work better than encouragement.
Discovery and evidence. Checking the idea before you commit: research, feedback, competitors, risky assumptions, success metrics.
Related prompts
Define success metrics for this featureBefore you build, so you're not inventing a metric afterwards to look good.Find the riskiest assumptionBefore committing a quarter to a plan that rests on something untested.Synthesise raw feedback into themesA pile of interview notes, survey answers or reviews and no pattern yet.Tear down a competitor's productUnderstanding a rival properly, beyond "they have more features than us".Turn support tickets into product insightSupport volume is telling you something and nobody has read it as a whole.Riskiest assumption hereA plan that depends on something nobody has checked.
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