Product & planning21 categories
Define success metrics for this feature
Before you build, so you're not inventing a metric afterwards to look good.
Longmetricsmeasurementanalytics
Define how we will know whether this feature worked. 1. Propose one **primary metric**: the single number that would make us say this succeeded. Just one. 2. Two or three **supporting metrics** that explain movement in the primary. 3. **Guardrail metrics**: what must not get worse. Include at least one that protects users rather than the business. 4. For each metric: the current baseline if I gave it, how it is measured, and the smallest change that would be meaningful rather than noise. 5. **How this could be gamed.** Describe the version of the feature that moves the primary metric while making the product worse. 6. Tell me which of these we cannot currently measure, and what instrumentation would be needed first. Feature and context:
Making it yours
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Discovery and evidence. Checking the idea before you commit: research, feedback, competitors, risky assumptions, success metrics.
Related prompts
Find the riskiest assumptionBefore committing a quarter to a plan that rests on something untested.Design user interview questionsYou have five research calls booked and one chance to not lead the witness.Synthesise raw feedback into themesA pile of interview notes, survey answers or reviews and no pattern yet.Tear down a competitor's productUnderstanding a rival properly, beyond "they have more features than us".Turn support tickets into product insightSupport volume is telling you something and nobody has read it as a whole.Riskiest assumption hereA plan that depends on something nobody has checked.
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